Written by Fred Barca · 35+ Year Creative Director
Five books from a career spent building brands, winning pitches, and painting originals in Studio City, CA. Available on Amazon Kindle — instantly.
75% of creative resumes are filtered out by ATS robots before a human ever reads them. This book — written by a Creative Director who's reviewed thousands of portfolios and hired dozens of creatives — shows you exactly how to get past the algorithms and onto the desk of the person who actually makes the call. Works alongside the Barca Production ATS-optimized templates.
Most creatives are brilliant but broke. This book closes the gap — how to package, price, pitch and sell your work whether you're freelancing, going in-house, or building your own studio.
Slide by slide, word by word — how to build a pitch deck that closes $10K+ creative projects. 35 years of pitches distilled into a blueprint. Psychology and strategy included.
Fred Barca's creative memoir — from kid with a pencil to Creative Director with a Wacom. For anyone who's ever wondered if a life in art was actually possible and worth it.
15 million AI images a day. This is Fred's answer. The data-driven, passion-backed case that human art isn't dying — it's becoming more rare, more meaningful, and more valuable.
The books tell you how. The Barca Production templates do it for you — ATS-optimized, recruiter-approved, instant download.