Barca Production — Official Brand Document

Brand
Guidelines

The visual identity, voice, and design system behind every Barca Production template, campaign, and customer touchpoint.

Version 1.0Established 2025
Brand OwnerFred Barca, Barca Production
Document TypeLiving Brand Standards
01 — Brand Essence

Who We Are

Barca Production is a premium digital career template company. We create ATS-optimized resume systems, cover letter templates, and PowerPoint decks that give serious professionals an unfair advantage in competitive job markets.

🎯

Mission

Give every job seeker a premium first impression — engineered to beat ATS and built to impress humans.

👁

Vision

The world's most trusted name in career template systems — the brand serious professionals choose when stakes are high.

⚡

Promise

Every template ships ATS-ready with 95–100% ATS performance scores, profession-specific content, and instant download.

Brand Positioning Statement

For ambitious professionals who refuse to leave their careers to chance, Barca Production delivers premium, ATS-engineered career templates that get you past the algorithm and in front of the decision-maker — every time.

02 — Logo

Logo System

The Barca Production logo is a navy circle containing a white letterform "B" — bold, clean, and immediately recognizable. Always use the original artwork files. Never recreate, stretch, or recolor the logo.

Logo on light background
Barca Production
Premium Career Templates
On Light / White
Logo on navy background
Barca Production
Premium Career Templates
On Navy / Dark
Logo on dark background
Barca Production
Premium Career Templates
On Black / Cinematic

Logo Mark Specs

Mark shapeCircle + B letterform
Primary color#1E2D5A (Deep Navy)
Min size (digital)24px diameter
Min size (print)0.5 inch diameter
File formatsPNG, SVG

Wordmark

Primary nameBarca Production
TaglinePremium Career Templates
Name fontCormorant Garamond 600
Name color#1E2D5A (matches mark)
Tagline color#B8892A Gold
Logo clear zone

Clear Zone (Exclusion Area)

Always maintain a minimum clear zone of 50% of the logo mark's diameter on all sides. No text, icons, borders, or competing elements should enter this zone. The dashed border illustrates the minimum exclusion area — it is never printed.

✓ DO

✓Use the PNG or SVG on all backgrounds
✓Maintain proportions — always scale uniformly
✓Use navy wordmark on light backgrounds
✓Use white wordmark on navy/dark backgrounds
✓Respect the minimum exclusion area

✗ DON'T

✗Stretch, distort, or rotate the logo
✗Change the logo colors or add effects
✗Place on busy photographic backgrounds
✗Use the old bright-blue version (#2688C9)
✗Recreate with a different typeface
03 — Color

Color System

Barca Production's palette is built on deep navy authority and warm gold prestige — a combination that signals premium quality and professional credibility in every context.

Deep Navy
#1E2D5A
Primary brand color. Logo, headlines, nav text, borders.
Navy Mid
#2A4080
Secondary navy. Hover states, depth layers, gradient ends.
Classic Gold
#B8892A
Primary gold. Taglines, accent text, CTA start color.
Light Gold
#D4A843
CTA gradient end, hover gold, hero italic text.
Cream
#FAFAF8
Nav background, card backgrounds, light sections.
Hero Dark
#06091A
Hero gradient start. Deep cinematic background.
Hero Mid
#0B1630
Hero gradient middle. Dark section backgrounds.
Hero Navy
#112040
Hero gradient end. Deep navy panels.
Bg Grey
#F4F4F1
Alternate section backgrounds, card fills.

Hero Gradient

background: linear-gradient(160deg, #06091A 0%, #0B1630 55%, #112040 100%)

Gold CTA Gradient

background: linear-gradient(135deg, #B8892A 0%, #D4A843 100%)
04 — Typography

Type System

Three fonts create the Barca Production voice: Cormorant Garamond for editorial prestige, Inter for clear readable body copy, and Poppins for structured label hierarchy.

Cormorant Garamond — Display / Headlines
Premium Career
Templates.
Used for all H1/H2 headlines, hero copy, and editorial moments. Light weight (300) for large display. Semi-bold (600) for section titles. Italic for emphasis and brand voice moments.
Inter — Body / UI
ATS-optimized. Recruiter-approved.
Instant download.
Primary body font for all product descriptions, navigation, UI labels, pricing, and support copy. Use 400 for body, 500 for emphasis, 600–700 for UI elements and CTAs. Never use below 12px.
Poppins — Accent / Eyebrows / Badges
PREMIUM CAREER TEMPLATES · ATS SCORE 97 · 50+ PROFESSIONS
Used exclusively for eyebrow labels (ALLCAPS + tracking), badges, category chips, and UI metadata. Always 700 weight. Always letterspaced (.15–.20em). Never used for body paragraphs.

Type Scale

H1 / Hero
72–88px / 300
Stop Sending Résumés.
H2 / Section
38–48px / 600
Browse Templates
H3 / Card Title
22–28px / 600
Corporate Executive Resume
Body
15–17px / 400
Profession-specific resume systems engineered for ATS and designed to impress recruiters.
Eyebrow
11px / 700 CAPS
CORPORATE & OFFICE
05 — Voice & Tone

Brand Voice

Barca Production speaks with authority — but never arrogance. We are the expert friend who happens to know exactly how hiring works. We don't beg you to buy. We show you what's possible.

Confident, Not Cocky

State results plainly. 97% ATS score — not "we think our templates are pretty good." No hedging. No fluff. But also no boasting that alienates. Let the product prove it.

Aspirational, Not Desperate

We sell to people who are going places, not people who are lost. Frame templates as the tool that matches their ambition — not a lifeline they need.

Clear, Not Clever

No wordplay that confuses. Every headline should pass the 3-second test: a stranger reads it and knows exactly what this is. Clarity before creativity.

Premium, Not Precious

We sound elevated and polished, but never stuffy. Avoid jargon, passive voice, and corporate-speak. Write like a sharp human, not a brand committee.

Core Taglines

Primary Headline
Stop Sending Résumés That Get Ignored.
The flagship headline. Use across hero sections, ads, and social. Speaks the fear directly — then positions Barca Production as the solution without having to say it explicitly.
Write Like This

"Score 97% on Workday, Greenhouse, and Taleo. Instant download — start editing in 5 minutes."

"Built for nurses who want the charge position, not just the staff role."

"12,000+ job seekers. 97% average ATS score. One template away from your next offer."

Never Write Like This

"Our templates might help you possibly do better in your job search journey."

"Leveraging synergistic career development solutions for enhanced recruiter visibility."

"BUY NOW!!! AMAZING DEAL!!! DON'T MISS OUT!!!"

06 — Template System

Visual Template Language

Every Barca Production template follows a strict visual grammar. This consistency is what makes the brand recognizable and what earns consumer trust at scale.

📄

Resume Templates

  • • Format: DOCX (8.5 × 11 in)
  • • Fonts: safe ATS stack (Arial, Calibri, Georgia)
  • • Sections: Summary, Experience, Skills, Education
  • • ATS: no tables in header, no text boxes
  • • Colors: 1–2 brand accent colors max
  • • Price: $12–22 individual
✉️

Cover Letter Templates

  • • Format: DOCX (matches resume)
  • • Style: matching header block from resume
  • • Length: 3 paragraphs / 1 page
  • • Tone: profession-specific, persuasive
  • • Included in every bundle
  • • Price: $12–18 standalone
📊

PowerPoint Decks

  • • Format: PPTX (16:9, 1920×1080px)
  • • Themes: Light / Mid / Dark per topic
  • • Slides: 20–30 per deck
  • • Use case: interviews, boards, pitches
  • • Fonts: safe stack for portability
  • • Price: $22 individual / $49 bundle

Theme Color Map

Navy
Green
Purple
Charcoal
Rust
07 — Social Media

Social Presence

Barca Production's social strategy is built on short-form video and aspirational imagery. Every post must feel premium — not templated, not cheap, not desperate.

Hashtag Banks

TikTok / Reels (20 max)

#ResumeTemplate #ATSResume #JobSearchTips #CareerAdvice #ResumeHelp #GetHired #JobHunting #ResumeTemplates #CareerTips #JobSearch #LandTheJob #ResumeWriting #HiringTips #ProfessionalResume #DigitalDownload

LinkedIn (5–10 max)

#CareerDevelopment #ResumeTemplate #JobSearch #ProfessionalGrowth #Hiring #Recruitment #ATSOptimized #CareerAdvice #LinkedInTips

Instagram (15–30 max)

#ResumeTemplate #CareerGoals #JobSearchTips #ResumeDesign #ATSResume #CareerMotivation #GetHired #PremiumTemplates #InstantDownload #CareerCoach #ResumeWriter #DigitalProducts

Pinterest (10–15 max)

#ResumeTemplate #CareerAdvice #JobSearchTips #ProfessionalResume #ResumeIdeas #CareerPlanning #ResumeDesign #ATSResume #JobHunting

08 — Layout & Spacing

Spacing System

All spacing follows a base-8 scale. This ensures rhythm and consistency across every layout — web, print, and social media.

4px
8px
12px
16px
24px
32px
48px
64px
80px

Web Content Width

Max: 1280px
Content: 960px
Text: 680px
Mobile: 100% – 32px

Border Radius Scale

Buttons: 50px (pill)
Cards: 16px
Inputs: 10px
Chips: 20px

Shadow System

Card: 0 4px 24px rgba(0,0,0,.08)
Hover: 0 8px 32px rgba(0,0,0,.14)
Modal: 0 24px 80px rgba(0,0,0,.4)

09 — Master Rules

Brand Do's & Don'ts

These rules apply to every piece of content, every channel, every collaborator. When in doubt, ask: does this feel like a $127 product brand?

✓ ALWAYS

✓Use the official navy logo files — never recreate the logo
✓Lead with a benefit or result, not a feature
✓Use exact hex values from this guide for all design work
✓Include an ATS score or trust signal in every ad creative
✓Write headlines that create mild urgency without desperation
✓Pair every CTA with a risk-reducer (guarantee, free download)
✓Credit Barca Production on all distributed template files
✓Keep social video under 30s for TikTok/Reels
✓Use Cormorant Garamond for all display headlines

✗ NEVER

✗Use the old bright blue logo (#2688C9) — outdated, wrong brand
✗Place the logo on busy or low-contrast backgrounds
✗Use more than 2 brand colors in a single template design
✗Write passive, hedging copy — be declarative
✗Mix Cormorant Garamond and Poppins in the same headline
✗Use cheap stock imagery (pixelated, generic, off-brand)
✗Sell with discounts as a primary message (devalues the brand)
✗Post unbranded content — everything must carry the logo or handle
✗Use ALL CAPS in body copy (eyebrows/badges only)
Barca Production
Barca Production
Brand Guidelines v1.0 — 2025

For questions about brand usage, contact info@barcaproduction.com